At PathWay, we have capability to code brands and open-ended verbatim using Ascribe* or Manual** method. We recognize that coding such verbatim responses is often subjective and contextual. We ensure that our coders have excellent comprehension skills, as well as the ability to understand the socio-economic, political, historical, and geographical backgrounds of the respondents.
Our team has expertise in coding all type of studies, i.e. Adhoc, Trackers, & Omnibus, across several domains such as FMCG, Medical, Cosmetics, IT etc. The team is skilled with highly experienced members with > 10 of experience.
Our Services Include:
- Develop, modify, append codeframes/ Codelist
- Coding of studies on Ascribe or Manual Coding
- Coding of open-ends & Others
- Delivering high quality results for huge (from the responses standpoint) studies
- Manual coding is carried out usually on "question" basis, whereby a coder codes the responses to ensure ease & consistency of interpretation.
- Our domain specialist use Ascribe to understand and code open-ended responses (verbatim) with ease and accuracy, adhering to the standards of our clients.